facebook lead ads benchmark

how lead ads have impacted

the lead gen business

we analyzed over 10 million leads collected with facebook lead ads. that what we discovered.

lead generation

where have lead ads been used?

  • united states
  • canada
  • australia
  • israel
  • u.k.
  • angola
  • india
  • brasil
  • spain
  • united arab emirates
  • mexico
  • portugal
  • italy
  • thailand
  • argentina
  • south africa
  • new zeland
  • puerto rico
  • austria

Lead Generation Goals

How they affect the cost per lead

cost per lead
*Average Cost Per Lead

Which country

spends most on lead ads?

Lead Generation

Which industry

invests most in lead ads?

Rank

  • AUTOMOTIVE
  • INTERNET COMPANY
  • EDUCATION
  • LEGAL COMPANY
  • REAL ESTATE
  • PRODUCT/SERVICE
  • HEALTH/BEAUTY
  • FINANCE COMPANY CREDIT COUNSELING Service
  • CONSULTING AGENCY
  • MEDICAL & HEALTH
  • CLOTHING (BRAND) SHOPPING/RETAIL
  • INSURANCE COMPANY
  • LOCAL BUSINESS
  • COMMUNITY
  • ARTS & ENTERTAINMENT
  • TRAVEL COMPANY
  • RECREATION & FITNESS.
  • ENTREPRENEUR PUBLIC FIGURE AUTHORS
  • NON-PROFIT ORGANIZATION
  • MEDLA/NEWS COMPANY
  • TELECOMMUNICATION COMPANY
  • DENTISTS
  • ADVERTISING AGENCY
lead generation

Which country

spends most on lead ads?

Lead Generation
# Country Average Minimum
1 Australia 49.86 0.87
2 Canada 47.86 1.33
3 United States 45.73 0.32
4 New Zealand 26.10 2.12
5 U.K 19.49 0.42
6 Portugal 19.40 7.62
7 Singapore 16.75 0.48
8 Israel 15.07 1.75
9 Spain 14.23 0.74
10 German 13.33 3.53
11 Italy 11.46 0.36
12 India 10.90 0.29
# Country Average Minimum
13 Slovenia 6.35 5.05
14 Thailand 6.31 0.50
15 Colombia 6.12 0.11t
16 Austria 5.36 1.86
17 Puerto Rico 4.98 1.72
18 Argentina 4.39 .027
19 Arab Emirates 3.60 0.67
20 Brazil 3.51 0.18
21 Costa Rica 3.03 0.24
22 Mexico 2.47 0.32
23 Chile 2.27 0.67
24 Ecuador 2.27 0.67
25 South Africa 0.65 0.17

Which industry

invests most in lead ads?

lead generation

Rank

  • Legal
    55.59$ 0.94$
  • Financial
    48.82$ 0.33$
  • Education
    45.38$ 1.45$
  • product/service
    39.15$ 0.06$
  • Arts & Entertainment
    36.95$ 2.05$
  • Automotive
    33.65$ 1.98$
  • Local Business
    32.67$ 1.76$
  • Real Estate
    31.28$ 0.03$
  • Credit Counseling Service
    28.76$ 5.61$
  • Insurance Company
    27.29$ 0.79$
  • Internet Company
    22.29$ 0.26$
  • Telecommunication Company
    20.78$ 1.27$
  • Medical & Health
    16.74$ 1.18$
  • Consulting Agency
    15.71$ 0.28$
  • Recreation & fitness
    15.29$ 0.97$
  • Shopping/Retail
    14.72$ 0.16$
  • Media/News Company
    11.94$ 0.08$
  • Health/Beauty
    11.48$ 0.27$
  • Non-profit Orgnaization
    11.01$ 0.44$
  • Community
    6.50$ 0.14$
  • Pet Sitter
    5.89$ 0.67$
  • Public Figure/Entrepreneus
    5.32$ 0.17$
  • Travel Company
    4.54$ 0.68$
  • Food & Beverage Company
    3.04$ 0.06$

How advertisers are

using facebook ads?

Lead Generation
↑